Whatever your requirements, we will take the time necessary to ensure we understand your requirements before recommending a solution that fits your needs. CNI provides services in the following areas:

• Online Marketing Solutions
• Web Based Applications
• Web Design

Our focus is always on the long term growth of your company and the project or application at hand. We combine the right balance of pre-integration and customization to meet your goals and time to market. By combining people, processes and technology we bring you the flexibility that allows you to use our vast array of highly qualified and diverse resources when you need them. Our consultants have worked on assignments to define, scope projects and develop applications in the following areas:

• Mortgage and Lending Industries
• Medical Data Management and Applications
• Banking and Financial Markets
• Real Estate
• Manufacturing and Logistics industries
• The Courier and Transportation industries
• Electronic forms development

By working with you, our professionals enable the transformation of your business process into a well defined automated process. From the onset, the outcome of each phase is well defined so that the project remains on track and on time as it moves to completion.

How can CNI grow your business online?

At CNI we see generating leads using online marketing techniques as a two-fold process. The first step is to drive the maximum number of qualified prospects to your website. The second step is to make sure what you offer on your site is attractive enough to convert these prospects into leads and therefore more sales. One without the other will not produce the desired results. To drive more traffic through your website, our services include Search Engine Optimization (SEO) and Cost Per Click (CPC) Advertising.

What is Search Engine Optimization (SEO)?

There are two major ways to drive traffic to your site. The easiest way is to pay for each visitor that comes to your site. This is know as "cost per click" traffic and obviously this can become an expensive proposition if you are on a limited budget. The second way is to "tweak" your website so that you get ranked at the top by search engines like Google and Yahoo. This is not an instant or an overnight process but it is a more cost-effective approach and by far the most powerful method of growing your business when you are on a limited budget. Talk to us and see how our SEO services will help you improve your online presence.

What is Cost Per Click (CPC) Advertising?

Also known as Pay Per Click (PPC) Advertising, this form of advertising is the fastest way of driving qualified leads to your website - typically within a day. CPC advertising is the process of appearing in the "sponsored links" section of a search engine like Google or Yahoo. Here's how the process works.

• We help you generate a list of specific "keywords" that are relevant to your business.
• We then create text-based ads that will appear in the sponsored links section of the search engine whenever a user types your keywords.
• If your ad is well placed and compelling enough, the user will click it and be diverted to your site.
• We continually monitor and fine-tune the campaign until you get results from the campaign that we setup up-front.
• What you do with the user once he or she is on your site is the key to converting the user into a sales lead.

One of the key advantages that web based applications present to clients is that you do not have to deploy your application on individual PC’s. All you need is a browser and the appropriate security accesses to use your application. Often this can lead to a huge costs savings - not just in the short term but also in on-going maintenance costs. Other benefits that you can gain from such applications are things like data backups, integrity of data and safe access to data 24 X 7.

At CNI we can help you develop and deploy custom applications quickly and cost effectively. Our core specialty lies in developing, hosting and supporting applications for our clients. We can host your applications at our state of the art partner facilities right here in Mississauga, Ontario. Talk to us and see how we can help you save development costs using our off-shore resources.

Examples of Web based Applications that CNI consultants have developed to integrate with backend processes and databases for various clients:

• Independent Learning Centre Orders Application
• Loans Manager
• Easy Entry
• Supplies Ordering Application

Call us and see how we can bring life to your concepts and ideas through your website.

Your website is usually the first and probably the most important line of communication between your business and your customers. The image you present to your clients will often make or break your initial opportunity for a sale.

CNI offers affordable website design services for all types of businesses. We meet with you first to discuss your site and make sure you are satisfied with an initial look and feel before proceeding with a finalized design. We do not offer cookie cutter sites because we believe all clients have unique needs. Often there is a need to add some interactivity or functionality to the site that ties into a backend process within your company. This is where CNI excels over our competitors. Our aim is to provide unique solutions to our customers so that there will be an improvement in the backend processes.

Here are some examples of sites that our designers have been involved in:

• Canadalend.com
• Professional Medical Assessment Centres Inc
• Mississauga Realtor
• The Money Source
• Canadalend Prestige
• Lomaticc Music